As a business, you should create winning email campaigns that attract customers to buy your products and services. Experts in the field of email marketing state that every business should segment their customers on the information and customer data they have on them. This increases the chances of the business to get repeat sales from these customers triggering more revenue and sales for the business with success.
Etargetmedia- What do the experts say?
Etargetmedia is an esteemed company in the field of targeted email marketing, email append, postal list marketing and creative solutions. Based at Coconut Creek in Florida, this reliable company helps businesses of all sizes in their email marketing campaigns to reach out to the potential customers with success. The experts here say that before you create an email marketing campaign, you must ensure that you have accurate information about the different segments of customers that regularly buy goods and services for you. They recommend that if you have a list of customers, you should always segment them into different categories under which a customer fall under. This will help you to send out the appropriate emails to the right customer and increase ROI and profits with success.
The different segments of customers are:
- Potential customers- This segment of customers have not purchased your service or product yet; however; they might do so in the near future. The emails that you send to them should be informative and educative. The goal of your email to them is to help them understand the goods and products that you sell. You can also email them with content that enables them to see the brighter side of your business and the current trends that you follow that add value to the customer.
- New customer- These customers have already purchased your goods and services for the first time. Here, the main goal of the business is to attract new customers so that they become repeat customers in the future. Here, you can email them with free offers and discounts on other products to generate customer loyalty to your line of products.
- Loyal customer- These customers buy your products and services on a repeated basis. They give you regular feedback. This segment of customers is the most valuable to any business as they are regular investors in your services and products. You do not have to send them regular marketing offers or sale emails. These customers need to feel recognized and rewarded so that they stay loyal. You should email them with freebies and regular free offers to boost their loyalty to your business.
- Inactive customer- These customers have purchased your goods and services in the past; however, they have stopped. These dormant customers need emails that invite them to free online webinars so that they know about your line of products and services. Sending out surveys to them will help you know why they stopped making purchases.
The experts at Etargetmedia say that when you create email marketing campaigns, ensure you segment your customers into the above categories for boosting lead conversions and returns on investments with success!
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