Business leaders and IT heads know that the importance of information can never be undermined on the path of success. As your business grows and expands, the inflow of information also increases. Moreover, if you have invested in a well thought out marketing strategy, the inflow of data from various channels like calls, chats, emails and social networking platforms will become overwhelming very soon.
Thus, you must also implement a robust database management plan for your system. This way, you can make sure that all the data you gather about your niche market, target audience, competitors, prospects, industry and more gets stored in a categorized manner. Moreover, you can refer to that data or even fetch in as and when required, that too, instantly. There is no need to wade through seas of files and folders just to know one email address or a phone number. Everything would be at your fingertips at all times. If need be, you can even use the data to analyze market trends and buyer behavior, the insight from which can help you with critical decision making.
Here are the four major areas where the impact of an efficient database management system is readily visible:
- It enables secure data distribution and easy access to everyone in the company
- This system allows newer and better updates, ensuring only the latest data reaches the user
- It helps brand managers to search for data in an organized manner
- It strengthens relationship between clients and business
Before you choose a management system for your business, you must also know about the available types:
Relational Database Management System – This is one of the most popular varieties of systems. Normalized by using data stored in tables, RDBMS can associate new data with the existing data. This relational models stores data in predefined structures and they are usually managed by using SQL or Structured Query Language. Some other systems where this type of management system is used are Oracle, IBM, MsSQLServer, MySQL, PostgreSQL among many others.
Flat File-Based Database Management System – This system is also referred to as merely flat models and is one of the simplest systems available. The flat files can be viewed in both user-friendly as well as binary formats. This system is best for holding software configuration. One example of this database is the comma spared values or CSV.
Hierarchical Database Management Systems –This system can be explained with the example of a model of the parent-child tree. These are best for storing information about features and attributes. This system can store data in the form of verses and chapters, and even songs, and recipes. While not very useful in the real world situations, one of the primary type documents stored in this, is XML document.
Network Database Management Systems – This system is also based on the parent-child model and uses SQL for data management for gaining valuable insights and learning. Although this system was quite popular in the 1960s and 1970s, it has now been replaced by relational database system which is used widely by big brands and companies.
Object-Oriented Database Management Systems – This system consist of extensive and diverse structures and is dependent on the function of that data as well as the concerned object that is usually treated as a single unit. This type of database is ideal for object-oriented programs. This model enables applications to set data as native code.
One of the most significant hurdles for businesses is choosing the database management system that would suit their requirements the best. Much depends on the type of system and how it will be able to help the brands to meet both their short term and long term goals in a structured fashion. The right way to approach this is to combine requirements based on detailed understanding of various data sources as well as updating the system regularly. Take a look at some of the factors that can help you to choose the right database management system.
- Usability – Usability is one of the significant factors to consider. Is it easy to use? Can your IT team members use it without any hazard? Seek answers to all these questions before investing in a system. Consult an expert if required.
- Security – Find out how your system is going to ensure the security of critical data. It is a factor that you cannot ignore.
- Visualization– The data you store must be available to you in a precise, detailed, and structured visual format.
- Functionality – Your database system must cohesively serve all your requirements and not in bits and pieces that you would have to collate later.
- Support – The system must have sufficient support service and development plans so that it can serve the growing data storage and data mining requirements as your business grows.
Admittedly, database management might seem complicated to those who have not tried virtualizing their database before. That is why you must consult a database expert and explain your requirements to him to get the best guidance on this. Not only can a database management system improve your business’ efficiency significantly, but it is also becoming indispensable even for small business, especially with the emergence of Big Data.
With the world of data consistently evolving as well as growing, there is an acute need for businesses to make their data management system efficient. A robust system will help with value creation and open up newer dimensions for growth and expansion. Updated data can empower businesses to face their challenges head-on and come out even stronger and smarter than before. Moreover, the data quality should also be categorized. Good quality data helps to improve business efficiency. In case you have not invested in database management yet, it is time to get in touch with an expert now and enable your business to be all that it can be.
Author bio: Sujan Thomas is a database management expert. She has been working with reputed brands for many years now, helping them with the capturing of data as well as data mining. She recommends using a robust database management system for all businesses, irrespective of its size and age.