Mobile phones have taken over all aspects of our daily lives, and a large majority of people now access internet and e-commerce sites or apps through mobile phone now. There is no surprise that companies now largely embrace the mobile platform for business. Being an e-commerce site owner, you should think of making your portal compliant for the mobile view to ensure optimum results.
In fact, all the new websites are made mobile friendly, and even the CMS platforms like WordPress used for website development have built-in features to be mobile friendly. However, if your existing e-commerce site is performing poorly, the major reason may be not being mobile friendly, which you need to address instantly. Adding to it, Google is not penalizing the websites which are not mobile friendly, and you will lose any search engine value if it is not done effectively.
Further, we will discuss some expert tips for the web designers to prepare mobile friendly e-commerce websites.
Responsive designing is the backbone of mobile-friendly website making. Responsive design means that the content on your website will be displayed consistently across the devices and operating systems used on mobile phones.
The mechanism of responsive design is to detect the resolution of the visitor’s viewing screen and then rearrange the content based on the screen orientation to ensure proper display. Before responsive, the practice was to create separate sites for desktop and mobile, and now the need is for a single site, which can adjust itself based on the need of the situation.
- Ensure a unified experience for users
Another essential design approach is to ensure an omnichannel experience for the shoppers. This means if a particular customer interested in buying a product receives a mail coupon code or message can add the items to the shopping cart instantly and later comfortably complete the checkout process from their mobile phone or home PC.
This is a trendy and successful approach by the retailers now; however, a complete omnichannel shopping experience is still underway. However, on owning a website, you should be aware of this user-friendly trend and so all possible things to be close to offering an omnichannel experience to your consumers.
- Enter into a one-handed mode
One of the top design features now for you to follow to make your e-com website easily navigable on a typical mobile screen just by using the thumb of index fingers. If it is not done, then the users may have to struggle to access info or may need to pinch to zoon, etc. The text and content shouldn’t be too small to access, and there is no point if every component of the website is not optimized for mobile device.
The width of an average person’s index finger is about 1.5cm to 2cm, which may be translated into 45 – 55 pixels regarding design. Following this thumb rule will rightly get the user’s finger fit right on target. For thumb side, ecommerce web design company designers may have to set it at around 72 pixels.
- Short, but informative content
In fact, content is the king when it comes to a website, and it will stay so forever. Provided this, you cannot also fill in the entire site with one or other content. The screen size of the mobile devices is smaller than that of PCs or laptops. So, the content which can be effectively put into those to grab attention is minimal. Thus, the designers should not prepare very lengthy descriptions, huge blog posts, or too many images which clutter the pages and makes it difficult for the viewers to comprehend. Ensure that you provide only the most essential content cleanly and attractively.
- Call to action is the key
The objective of any e-commerce site is to increase the level of engagement and generate revenue. To meet this objective, you have to give importance to the Call to Action button. However, one should be innovative in accommodating call to actions effectively on to the content and web pages. The conventional CTA buttons like “click here to know more” or “buy now” are not of much value now.
Experts suggest that the highest conversion rate is when the call to action button comes right under the right amount of copy. Once if someone finds a call to action to get more info or take favorable action, it should be so compelling for the users to click on it. So, the content which leads to call to action should be informative as well as authentic to get the desired results.
- Easy navigation
Unlike general websites, you shouldn’t take a lot of space to put all menus at a stretch. When it comes to e-com cart, there may be many sub-menus as stores, categories, sections, products, and promotions, etc. On display all these together, you are obviously congesting the webs pages, and things got even worse for mobile users. The best possible approach is to maintain a single icon for when, which opens to further subsidiary drop down menus in a logical manner. Also, ensure that this is positioned consistently throughout the website so that the users always know where they are and how they can go back or advance.
- Viewport Metatag
You should know that the viewports, as described by W3 Schools, are the visible area for users on the web page. The viewport may vary from device to device and will be much smaller on a cell phone screen compared to a PC screen. With the latest HTML5 version, the designers can easily scale down the web pages so that those can easily fit into the mobile devices without displayed damage. So, it is highly advisable that everyone should include the corresponding <meta> viewport on to all web pages:
Some other random tips for e-com website designer/owners are to:
- Allow guest checkouts too.
- Show section like “customers bought this item also bought” & “more items like similar to this” etc.
- Optimize the display images too
- List your business on the homepage.
- Avoid pop-up windows and Flash.
- Enable geolocation which can offer the users personalized shopping experience.
Even on making the most design-perfect e-commerce website, test it over and again every single time to keep it compliant with the latest technology as well as market advancements.