Starting a new business is a bold step that requires a lot of planning and skill. Fortunately, in some fields it is possible to build your business from the ground up without any capital and with little previous experience. Selling customized phone cases is an idea that appeals to many entrepreneurs because of its simplicity and profitability. This four-step guide will teach you the most important steps you need to take before you can start making money on custom-printed cases for various smartphones:
Step 1 – Pick a name and logo for your business
In order to be recognizable in the market, you need a brand name and logo that will be associated with your new company. The best names are usually short and easy to remember, while good logotype needs to be simple and visually impressive. You also want to make sure that your preferred name isn’t already taken by another business, since that would make it more complicated to obtain a website domain and conduct marketing activities.
Step 2 – Find a phone case manufacturer
In any sales business, reliable supplier is the most important link in the chain. That goes double in the custom phone case printing industry, where the same company is typically responsible for manufacturing the plastic case and customizing it with sublimation printing. Partnering with an established manufacturer like mt3 technology is probably the best way to solve the supply issues and ensure availability of products.
Step 3 – Set up your online store
These days, you don’t really need a brick and mortar retail store – most people shop for their phone cases online, anyway. Creating a website with e-commerce capacity is necessary so you can offer your products for sale and collect the proceeds. Funds can be directed to a PayPal account, which can also be used to pay the manufacturers. With assistance from mt3 and its advanced plug-and-play tools, you can get your online store up and running within hours.
Step 4 – Start a marketing campaign
Once you have the mechanism for order fulfillment in place, it’s time to reach out to the public and acquire some customers. You should explore any inexpensive marketing channel available to you, from social networks like Twitter and Instagram to local websites dedicated to mobile phones. PayPerClick (PPC) ads are a common method for new brands to promote their offer on a limited budget, while some companies prefer to use e-mail campaigns to extend their circle of potential buyers.